Return on Marketing Investment Calculator
Return on Marketing Investment Calculator
| Metric | Value |
|---|---|
| Campaign Cost per Week | $5,000 |
| Campaign Revenue per Week | $15,000 |
| Campaign Duration | 4 weeks |
| Total Campaign Cost | $20,000 |
| Total Campaign Revenue | $60,000 |
| Net Profit | $40,000 |
| Return on Marketing Investment (ROMI) | 200% |
| Return on Ad Spend (ROAS) | 3.00x |
Revenue vs Cost by Week
Summary
Measuring Marketing Profitability
Return on Marketing Investment answers the question every CFO asks: is the ad budget making money? With the defaults — $5,000/week of spend generating $15,000/week of revenue over 4 weeks — the campaign returns $40,000 of net profit on $20,000 of spend, a 200% ROMI with a 3.0x ROAS.
ROMI vs ROAS
ROAS (revenue ÷ spend) is the media-planning view: it tells you how much revenue each ad dollar generates. ROMI (net profit ÷ spend) is the finance view: it tells you what is left after the spend itself. A campaign can look strong on ROAS yet lose money once product costs are included, so track both — this calculator shows them side by side.
Frequently Asked Questions
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