How Domains Are Valued

Domain value = (TLD base × length multiplier × keyword multiplier) + traffic component, all scaled by age. This domain name valuation calculator makes the model transparent: short generic names in .com with real traffic and history are worth the most; long obscure names in niche TLDs are worth the least.

The Drivers

Length: 5 characters or fewer commands up to 3× a longer name. Keywords: generic, money-adjacent words (insurance, loans, crypto) multiply value. Traffic: 1,000 visitors/month ≈ $1,200/year of parking revenue ≈ $24,000 of value at a 20× multiple. Age: 5+ years with backlinks adds authority.

Selling Your Domain

List on Afternic, Sedo, and Dan with a realistic asking price around 2–5× your target (negotiation headroom). Brokerage takes 10–15%. If a buyer's offer beats 80% of your ask, take it — domain markets are thin and the next buyer may be years away.