CTR Calculator
CTR Calculator
| Metric | Value |
|---|---|
| Clicks | 50 |
| Impressions | 2,000 |
| Click-Through Rate (CTR) | 2.50% |
| Ad Spend | $120 |
| Cost Per Click (CPC) | $2.40 |
| Cost Per Mille (CPM) | $60.00 |
| Impressions per Click | 40.0 |
| Benchmark | 0.5–2% typical display · 2–5% search |
Clicks vs Impressions
About the CTR Calculator
Click-through rate is the ratio of clicks to impressions, expressed as a percentage: (clicks ÷ impressions) × 100. It is the first quality signal advertisers and platforms use to judge an ad's relevance.
CTR in Context
A high CTR means your message resonates; it also improves Quality Score and lowers cost per click on auction platforms. Pair CTR with conversion rate — clicks are worthless if they never convert.
Frequently Asked Questions
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