CPM Calculator
CPM Calculator
| Metric | Value |
|---|---|
| Ad Spend | $500 |
| Impressions | 100,000 |
| Clicks | 1,200 |
| Cost Per Mille (CPM) | $5.00 |
| Effective CPC | $0.42 |
| CTR | 1.20% |
| Budget for 10k Impressions | $50.00 |
| Impressions per $100 | 20,000 |
Budget vs Impressions Delivered
About the CPM Calculator
Cost per mille (CPM) is the price of 1,000 ad impressions — spend divided by impressions, scaled by 1,000. It is the dominant billing model for display, video, and programmatic campaigns, where reach rather than clicks is the goal.
CPM, CTR, and eCPC
When you also supply clicks, the calculator derives the click-through rate and the effective cost per click (eCPC = spend ÷ clicks). That lets you compare CPM-based brand campaigns against CPC-based performance campaigns on equal footing.
Frequently Asked Questions
Related Calculators
Home Loan Calculator
Calculate home loan EMI, total interest, and amortization schedule.
Auto Loan Calculator
Detailed auto loan with trade-in, taxes, fees, and amortization.
Bike Loan Calculator
Calculate bike loan EMI, total cost, and repayment breakdown.
Boat Loan Calculator
Estimate boat financing payments, interest, and amortization.
Student Loan Calculator
Calculate student loan payments with income-driven repayment plans.
Gold Loan Calculator
Calculate gold loan amount based on gold weight, purity, and LTV ratio.
USDA Loan Calculator
Calculate USDA loan payments with guarantee fee and income eligibility.
Loan Against Property Calculator
Calculate LAP EMI based on property value and loan-to-value ratio.