Cost per View (CPV) Calculator
Cost Per View (CPV) Calculator
| Video Campaign Metrics | Value |
|---|---|
| Total Spend | $2,000 |
| Video Views | 260,000 |
| Cost Per View (CPV) | $0.008 |
| Views Per Dollar | 130 |
| Impressions | 400,000 |
| View Rate | 65.0% |
| Views Per Mille (VPM) | 650 |
| Clicks | 5,200 |
| Click-Through Rate | 2.00% |
| Conversions | 65 |
| Cost Per Conversion | $31 |
Summary
What Is Cost Per View?
Cost per view (CPV) is the amount an advertiser pays each time a video ad is viewed, where a view is usually defined by the platform — YouTube counts a view at 30 seconds (or the full ad if it is shorter), while social platforms count a few seconds of playback. CPV is the billing model for TrueView-style video advertising, and it aligns advertiser cost with audience attention far better than impression pricing. CPV is calculated as spend divided by views. Typical YouTube TrueView CPVs run from $0.01 to $0.03 for broad targeting up to $0.10 or more for competitive niches, making video one of the cheapest attention formats on the market.
How to Use This Calculator
Enter your spend and views for the headline CPV and the views-per-dollar figure. Providing impressions lets the calculator derive the view rate — the share of impressions that became views — which is the creative's report card: a low view rate means the first frames are not earning attention. Clicks and conversions extend the analysis into the full funnel: click-through rate measures how compelling the call to action is, and cost per conversion reveals what a video customer actually costs. Compare that to customer value to judge whether the video campaign is a profit engine or a vanity-metric playground.
CPV vs Other Pricing Models
CPV sits between CPM and CPC in the pricing spectrum. CPM charges for exposure whether or not anyone watches; CPC charges for clicks, which video formats rarely produce directly; CPV charges only for genuine attention. Because a view is closer to engagement than an impression, CPV rates look higher than CPMs but usually deliver better downstream performance. When comparing video campaigns to display, always normalize to cost per conversion or cost per engaged user rather than comparing raw rates, since a viewed video ad carries far more persuasion weight than a banner impression.
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